SAMSUNG 77" S85F OLED 4K SMART TV

Transform your home viewing into a theatre-like experience with the Samsung 77″ S85F OLED 4K Smart TV—where incredible scale meets intelligent performance. At the heart of this premium display is the NQ4 AI Gen2 Processor, delivering brilliant 4K upscaling and real-time picture optimisation so every frame is rich in detail, depth and clarity. The expansive OLED HDR screen brings bold contrast and lifelike colours to the forefront, while PANTONE Validated colour accuracy ensures what you see on screen matches the creator’s vision. Whether you’re diving into a blockbuster or streaming your favourite series, AI Mode and Adaptive Sound Pro automatically adjust the picture and sound to suit your content and space, delivering a seamless, immersive experience. With Bixby voice control built in, you can navigate, search or adjust settings without lifting a finger. Stylish and sophisticated, the Samsung 77″ S85F is the ultimate centrepiece for those who crave big-screen brilliance with smart, intuitive tech to match.